Lead management is a crucial aspect of any law firm’s operations. It helps to ensure that potential new clients (PNCs) are effectively tracked and followed up with in a timely manner. However, managing these leads can be a challenging task, especially for high volume law firms. Many law firms have turned to softphone applications for assistance. Increasingly, though, firms are finding integrated softphones to be their best bet.
Softphones for Law Firms
Softphones, also known as “virtual phones” or “IP phones” are an alternative to traditional telephone hardware. A softphone system allows users to make and receive phone calls using their computer or mobile device. They allow lawyers to use their firm’s business number while away from their office or on the go.
Additionally, softphones can be used to integrate the functionality of a phone system directly into an application. Client relationship managers (CRM) with a built-in softphone can track and record calls, automate tasks, provide analytics, and increase productivity.This is done all within the same piece of software. Call information (duration, disposition, and participants) is stored in the same place as a PNC’s information (name, marketing sources, and case type). This makes tracking, automation, and reporting easier.
Automated Call Tracking and Management
One of the most important features of Law Ruler’s softphones is the ability to automatically track and manage all incoming and outgoing calls. Firms can assign calls to particular users and set up round-robin call distribution. Firms can also create automations that make sure no PNC goes unnoticed. Managers see what users are doing in real time so they can more effectively distribute resources. Law Ruler’s softphones provide a complete record of all calls made to and from potential clients. This information can be used to track the progress of the lead and help identify improvements to the lead management process.
Automated Lead Management Tasks
Another key feature of Law Ruler’s softphones is the ability to automate lead management tasks. The software can automatically schedule follow-up calls and send email reminders to potential clients who have not yet responded to an initial call. This helps to ensure that leads are followed up with in a timely manner, and significantly increases the chances of converting them into clients. Law Ruler’s softphones also allow law firms to set up automated follow-up tasks. These can be customized to meet the specific needs of the firm, helping to ensure that no lead goes unresponded to.
Analytics and Reporting
Law Ruler’s softphones also offer a wide range of analytics and reporting tools that help law firms to better understand their leads. The software stores detailed information on the number and length of calls made and received, and the number of leads that have been converted into clients. This information can help identify areas where the firm can improve its lead management process. Firms can then focus on leads that have a higher likelihood of converting into clients. With Law Ruler’s softphones, law firms can access real-time data and analytics on their leads to make better-informed decisions and improve their lead conversion rate.
Direct Integration into the CRM
Law Ruler’s softphones fully integrate with a firm’s legal client relationship management software. Lawyers can manage all aspects of a case—leads, calls, tasks, and appointments— all in one place. This helps streamline the lead management process and make it more efficient. This can save law firm’s time and resources.
Easy to Use
Law Ruler’s softphones are simple to use, and can be quickly adopted by law firms of all sizes. Accessible from any device, the software can be easily integrated with a firm’s other tools and software. With Law Ruler’s softphones, law firms can improve their lead management process without having to invest in expensive new hardware or software.
Law Ruler Softphone Demo
Recently, Zack sat down with Matthew Defrain to talk about the specifics of the Law Ruler softphones. They dig further into the automations, workflows, and general use of the Law Ruler softphones in the video below.
How to Get It
To see first-hand how Law Ruler can automate your marketing and get you more clients, schedule a free demo today! Law Ruler is much more than integrated softphones. As part of the ProfitSolv family, they can be used on their own or as part of a larger cohesive legal tech stack.
Last updated February 3rd, 2023